Targeting information through science

Target Info Labs Inc. is a marketing firm specializing in online and digital marketing for high-tech startups. The firm uses internal and external resources including marketing strategists, PR consultants, SEO/SEM engineers and creative designers to offer expert services in:
  • Online Demand Generation
  • Marketing & Sales Automation
  • SEO and SEM
  • Social Media Relations
Target Info Labs understands the business requirements of today’s economy and delivers high ROI on all marketing initiatives.
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Jun 17

Kevin Frost is a world class speed skater - he is ranked as the third top speed skater in the world in his age group. That’s quite a feat on its own, but an amazing accomplishment when you consider that Kevin is legally deaf and blind.

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Jun 9

I came across Enecto, a SaaS provider of business intelligence tools based in Stockholm. These guys have a standard lead identification and qualification application that uses a little code snippet on your web page to monitor visitors as they browse through your website. I looked at two of their products recently.
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Jun 7

I have been analyzing Twitter patterns such as number of updates, follower ratio and @replies. There are many tools that talk about these ratios and how it can be useful in gauging your true twitter network value. One thing that I follow closely is which messages are ReTweeted (RT) and how far they propagate in my network.

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Jun 7

Twitter is pretty cool tool for mini blogging. In a recent survey conducted on Target Info Labs, regular readers cited the following reasons for using Twitter as a business tool: Read the rest of this entry »

Apr 27

Even though I will go off the track here, but I would like to talk about how great it feels when the product you market gets press coverage - especially if its positive.  I was pleasantly surprised to read the article from Antti Vilpponen in the Nordic ArticStartup Blog. Antti covers Severa 3, the product that I have helped market and launch recently. He writes:

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Apr 22

After more than 70,000 lines of code, hundreds of hours of sales demos and thousands of marketing datasheets later, we’ve finally launched Severa 3. The new solution allows for easy project management, CRM functions, billing and invoicing for SMEs. Read the rest of this entry »

Apr 8
After reviewing ActiveConversion, I found it as one of the most comprehensive sales intelligence and marketing SaaS applications available today. The solution lets you easily qualify website visitors so you can cherry pick the hot leads from the tire kickers. Then it  automatically assigns these hot leads to your sales team based on geographic location or other metrics (such as industry.) It can also cycle through not-so-hot prospects and pass them through an email nurturing system.

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Apr 5
Landing pages are very important to any online advertising program. A landing page is highly optimized page that has a targeted call-to-action. This call-to-action can be as simple as a download, signup or demo. When the visitor acts on the call-to-action, the visitor is said to have “converted.” 

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Mar 21

DemandBase Stream is a very cool desktop client that can be used for active sales intelligence. The idea behind DemandBase is simple and nothing new, but it’s the user interface that is unique. DemandBase uses a callback snippet that is added on every page of your website. This script lets the DemadBase server know who is visiting your website and how they browse through it. Nothing too impressive, right? Google Web Analytics does the same. Read the rest of this entry »

Mar 20
„Every dark cloud has a silver lining“- Jedes Unglück hat auch sein Gutes. Mit der weltweiten Finanzkrise kann dieses ’silver lining’ von einigen europäischen Softwareunternehmen gesehen werden. Diese B2B- Firmen in der Eurozone gehen jetzt über den Atlantik, um neue Absatzmärkte zu erschließen.

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