Web 2.0 Digital Marketing for High-Techs
LinkedIn DirectAds vs Google AdWords II
This is a continuation to the blog entry from a few days ago where I compiled a comparison matrix between the two advertising platforms.
The 4 main elements of a Landing Page
A landing page is a simplified version of your website that showcases a single product or service. The web visitor comes to a landing page from an external site (i.e. Google.com) and is enticed to try or buy your offer. A good landing page only focuses on a single message with a goal. This goal can be a download, registration, trial or a buy action.
Marketing tools to ease the Sales cycle
A sales cycle consists of different milestones and stages. The one I’ve listed below is based on 5 mile stones from initial contact to closing the sale.
What makes a good Logo design
How do you make a good logo? That’s a good question to ask – and it’s the million dollar question for the 2012 London Olympics committee to answer. But unlike them, your logo shouldn’t cost you a million bucks. Here are few guidelines for you to consider as you design your logo.
How to hire a PR firm?
Are you shopping around for a PR firm? If so then you are at the right place. This article condenses feedback from several leading PR gurus and marketing pundits on what to look for when choosing a PR agency. The discussion is summarized below along with a downlodable PR Checklist
Why do people follow you on Twitter?
Have you ever wondered what motivates a person to click on the “Follow” button on your Twitter profile? Some are genuinely interested in your tweets/updates. Others want to expand their social reach and a few may follow you for a free “follow-back." A simple way to express this can be:
