- Online Demand Generation
- Marketing & Sales Automation
- SEO and SEM
- Social Media Relations
Targeting information through science
Kevin Frost is a world class speed skater - he is ranked as the third top speed skater in the world in his age group. That’s quite a feat on its own, but an amazing accomplishment when you consider that Kevin is legally deaf and blind.
I came across Enecto, a SaaS provider of business intelligence tools based in Stockholm. These guys have a standard lead identification and qualification application that uses a little code snippet on your web page to monitor visitors as they browse through your website. I looked at two of their products recently.
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I have been analyzing Twitter patterns such as number of updates, follower ratio and @replies. There are many tools that talk about these ratios and how it can be useful in gauging your true twitter network value. One thing that I follow closely is which messages are ReTweeted (RT) and how far they propagate in my network.
Twitter is pretty cool tool for mini blogging. In a recent survey conducted on Target Info Labs, regular readers cited the following reasons for using Twitter as a business tool: Read the rest of this entry »
Even though I will go off the track here, but I would like to talk about how great it feels when the product you market gets press coverage - especially if its positive. I was pleasantly surprised to read the article from Antti Vilpponen in the Nordic ArticStartup Blog. Antti covers Severa 3, the product that I have helped market and launch recently. He writes:
After more than 70,000 lines of code, hundreds of hours of sales demos and thousands of marketing datasheets later, we’ve finally launched Severa 3. The new solution allows for easy project management, CRM functions, billing and invoicing for SMEs. Read the rest of this entry »
DemandBase Stream is a very cool desktop client that can be used for active sales intelligence. The idea behind DemandBase is simple and nothing new, but it’s the user interface that is unique. DemandBase uses a callback snippet that is added on every page of your website. This script lets the DemadBase server know who is visiting your website and how they browse through it. Nothing too impressive, right? Google Web Analytics does the same. Read the rest of this entry »