12 18th, 2008| 
Last week I ran a poll on the business value of Facebook Ads for B2B software sales. The survey revealed an interesting pattern – there is no clear direction of what people think about Facebook Ads.
For the past few weeks, I’ve been testing three very different modes of online advertising including Google AdWords, LinkedIn Direct Ads and Facebook Ads. The Google network generates highly targeted, active leads and the other two leverage a pool of professional/social networking users. Read more… »
I’ve been looking at LeadLander every now and then. I find it’s a very cool product with its ability to track visitors. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. The idea being that in B2B sales, corporate visitors would count more.
After reading a very interesting article on Facebook Advertising by Larry Dignan I started to think of using Facebook’s advertising platform for B2B lead-generation.
From the sales guy perspective, the sales cycle can often be an exhausting and excruciating road to success. It requires vigilant customer contact, balance between being assertive yet flexible and an exercise of patience. Read more… »
Since my last post on new sales tools, I’ve received some comments about the value of PDFs over interactive portable documents – primarily the value derived from search engines ability to index PDFs. The point is that if you place your marketing collaterals online (such as brochures, datasheets, beat sheets, whitepapers and fast track papers) then you want these to be indexed by search engines as well.
The arguement is valid, but I think most interactive portable documents are also indexable by search engines (see update below.) And I’ve often come across PDFs that make an interesting read, but aren’t optimized for search engines in the first place. So I decided to cover some points that are involved in producing search engine friendly PDFs.
These are the basic points I follow when I publish my PDFs. But this is just the tip of the iceberg. Instead of reinventing the wheel, I decided to slap together some good articles on the “Dos and Don’ts” from other bloggers. Enjoy!
I wanted to confirm if interactive documents can be spidered by search engines. I asked Joakim Ditlev from Zmags. He had this to say:
“Yes, Zmags are search engine friendly in various ways. You can read more about it here. Since this article was written back in April we have improved the functionality and in total our customers get around 10.000 visits / day…”
So, in short yes the interactive documents can also be indexed by search engines.
