03 21st, 2009| 
DemandBase Stream is a very cool desktop client that can be used for active sales intelligence. The idea behind DemandBase is simple and nothing new, but it’s the user interface that is unique. DemandBase uses a callback snippet that is added on every page of your website. This script lets the DemadBase server know who is visiting your website and how they browse through it. Nothing too impressive, right? Google Web Analytics does the same. Read more… »
„Every dark cloud has a silver lining“- Jedes Unglück hat auch sein Gutes. Mit der weltweiten Finanzkrise kann dieses ‘silver lining’ von einigen europäischen Softwareunternehmen gesehen werden. Diese B2B- Firmen in der Eurozone gehen jetzt über den Atlantik, um neue Absatzmärkte zu erschließen.
Vor Kurzem las ich einen interessanten Artikel von Nestor Arellano über Projekt- Management in unserer ökonomisch schwierigen Zeit. Der Autor zieht Rückschlüsse darauf, dass es jetzt, mit der gegenwärtig schleppenden Wirtschaft die beste Zeit dafür ist, sein Augenmerk auf das Projekt- Management zu richten. Der Artikel kann hier nachgelesen werden.
SaaS or Software as a Service is used to describe web-based software applications that are delivered via the web to a large end-user base. SaaS involves an application vendor hosting a software application such as CRM, Billing Center or a project management system that is available via the internet, usually through a web-browser to a large user-base. The application vendor also provides IT resources including hardware, connectivity and support. The application vendor has the following responsibilities:
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I recently came across an interesting article from Nestor Arellano about project management during our troubled economic times. The author concludes that with the current slow economy, now is the best time to focus on project management. You can read the original article here.
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A few statistics to keep in mind…
The year 2008 is long gone, and in the past weeks Advertisers have been working tirelessly to set their objectives and budgets for 2009. Marketing professionals know that they need to keep their eyes on media trends, and increasing evidence shows that online advertising will continue to grow at a steady pace.
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