04 27th, 2009| 
Even though I will go off the track here, but I would like to talk about how great it feels when the product you market gets press coverage – especially if its positive. I was pleasantly surprised to read the article from Antti Vilpponen in the Nordic ArticStartup Blog. Antti covers Severa 3, the product that I have helped market and launch recently. He writes:
After more than 70,000 lines of code, hundreds of hours of sales demos and thousands of marketing datasheets later, we’ve finally launched Severa 3. The new solution allows for easy project management, CRM functions, billing and invoicing for SMEs. Read more… »
After reviewing ActiveConversion, I found it as one of the most comprehensive sales intelligence and marketing SaaS applications available today. The solution lets you easily qualify website visitors so you can cherry pick the hot leads from the tire kickers. Then it automatically assigns these hot leads to your sales team based on geographic location or other metrics (such as industry.) It can also cycle through not-so-hot prospects and pass them through an email nurturing system. Read more… »
Landing pages are very important to any online advertising program. A landing page is highly optimized page that has a targeted call-to-action. This call-to-action can be as simple as a download, signup or demo. When the visitor acts on the call-to-action, the visitor is said to have “converted.”
