Author: Deirdre Andrews

Dre is originally from Ottawa, where she studied Advertising at Algonquin College, and graduated with a diploma in Business Marketing in 2007. She is currently pursuing Advertising Media Management at the post-graduate level at Centennial College in Toronto. Advertising is one of her great passions, and she can't wait to show the world what she can bring to the industry!

Author homepage from Target Info Labs Author LinkedIn Profile from Target Info Labs Author Twitter profile from Target Info Labs

A few statistics to keep in mind…

The year 2008 is long gone, and in the past weeks Advertisers have been working tirelessly to set their objectives and budgets for 2009. Marketing professionals know that they need to keep their eyes on media trends, and increasing evidence shows that online advertising will continue to grow at a steady pace.
Read more… »

Technorati Tags: , , ,

Factors to consider when focusing on SEO as a marketing strategy:


A Brief Explanation
Search Engine Optimization (SEO) is a marketing strategy based on the way Internet users view search results. Similar to print advertisements, studies show that a user will scan their search results from left to right, top to bottom. The theory is that links placed first, or highest on the list will get the most hits. Therefore, SEO focuses on editing the content, keywords, and HTML coding of a website to boost its relevance to specific search terms in order to achieve a higher ranking within search results.
Read more… »

Technorati Tags: ,