How do you make a good logo?

That’s a good question to ask – and it’s the million dollar question for the 2012 London Olympics committee to answer. But unlike them, your logo shouldn’t cost you a million bucks.  Here are few guidelines for you to consider as you design your logo.

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I remember a time when I used to get weather alerts as text messages on my phone. Now, I get them as tweets while sitting at conferences. And this time, I got to read about our first snow in Montreal while listening to a keynotes session at Webcom. Ironically, the session was about the power of Twitter.


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Finnland ist in Sachen Technologie an der absoluten Spitze. Es ist die Heimat vieler weltbekannter Technologiefirmen wie Nokia, Kone und Polar. Deshalb sollte es uns auch nicht wundern, dass Finnland vor einigen Tagen wieder eine technologische Innovation präsentierte: am 14. Oktober wurde Finnland zum ersten Land, das eine Breitband- Internetverbindung zum Grundrecht für die Einwohner machte.
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Finland is at the forefront of technology. It’s home to Nokia, the world’s biggest mobile phone maker. Kone also engineers a Finnish domicile, and Polar is a national heart throb.  So it shouldn’t be a surprise that Finland showed innovation in technology once again. Yesterday, Finland become the first country to make broadband a legal right for its people.
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Are you shopping around for a PR firm? If so then you are at the right place. This article condenses feedback from several leading PR gurus and marketing pundits on what to look for when choosing a PR agency. The discussion is summarized below along with a downlodable PR ChecklistPDF PR firm selection checklist

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World class speed skater shares 3 guiding principles for better business
Kevin Frost is a world class speed skater – he is ranked as the third top speed skater in the world in his age group. That’s quite a feat on its own, but an amazing accomplishment when you consider that Kevin is legally deaf and blind.

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Even though I will go off the track here, but I would like to talk about how great it feels when the product you market gets press coverage – especially if its positive.  I was pleasantly surprised to read the article from Antti Vilpponen in the Nordic ArticStartup Blog. Antti covers Severa 3, the product that I have helped market and launch recently. He writes:

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After more than 70,000 lines of code, hundreds of hours of sales demos and thousands of marketing datasheets later, we’ve finally launched Severa 3. The new solution allows for easy project management, CRM functions, billing and invoicing for SMEs. Read more… »

SaaS or Software as a Service is used to describe web-based software applications that are delivered via the web to a large end-user base. SaaS involves an application vendor hosting a software application such as CRM, Billing Center or a project management system that is available via the internet, usually through a web-browser to a large user-base. The application vendor also provides IT resources including hardware, connectivity and support. The application vendor has the following responsibilities:
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I recently came across an interesting article from Nestor Arellano about project management during our troubled economic times. The author concludes that with the current slow economy, now is the best time to focus on project management. You can read the original article here.
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