I have tried to bust 8 common myths related to online marketing. These concern market messaging, PR, SEM/SEO/PPC, Email marketing, social media, and viral campaigning. Have a read through and see if your marketing engine has a few of those myths knocking around and how you can remove them.
The Google Content network has been around for a long time. And sometimes it generates better leads than the search network. Here are a few tips-n-tricks that I use to drive up my conversions. And I can tell you, these simple tricks work very well.
What is the first image that comes to your mind when you hear the word ‘Finnish’? If you are not familiar with Finland, Finns or Finnish culture maybe you will see an idyllic snowed landscape with smoking chimney cottages and possibly some reindeers wandering around. On the other hand if you are close enough to this Nordic country surely some immaculate sauna, hi-tech mobile phone or salmon over rye bread images will fly in your mind. But what does Google Images think about keyword ‘Finnish’?
That is what @taalto wanted to show on an experiment that compares the results Google Images gives for ‘Finnish’ and ‘Swedish’ keywords. Images speak by themselves, while for the ‘Finnish’ search pictures showed are:
the results for ‘Swedish’ search are:
After this experiment an initiative was born from Finnish Advertising Agency W. Steinmann to try to revert these negative tendencies. They used a simple SEO technique of tagging uploaded photos - whether the file name, alt-tag or surrounding text, with the keyword ‘Finnish’. Perhaps the simplicity of the technique is the reason why its often overlooked.
The Campaign for Finnish Image(s) aims at improving the quality of pictures going around the web, reflecting more realistically the modern life in Finland. Can a simple SEO practice make the difference on how Finland is perceived? At least through search engines eyes. This is a job not only for the Finnish authorities, but for anyone who lives or loves this magic land.
I remember a time when I used to get weather alerts as text messages on my phone. Now, I get them as tweets while sitting at conferences. And this time, I got to read about our first snow in Montreal while listening to a keynotes session at Webcom. Ironically, the session was about the power of Twitter.
Finnland ist in Sachen Technologie an der absoluten Spitze. Es ist die Heimat vieler weltbekannter Technologiefirmen wie Nokia, Kone und Polar. Deshalb sollte es uns auch nicht wundern, dass Finnland vor einigen Tagen wieder eine technologische Innovation präsentierte: am 14. Oktober wurde Finnland zum ersten Land, das eine Breitband- Internetverbindung zum Grundrecht für die Einwohner machte.
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Finland is at the forefront of technology. It’s home to Nokia, the world’s biggest mobile phone maker. Kone also engineers a Finnish domicile, and Polar is a national heart throb. So it shouldn’t be a surprise that Finland showed innovation in technology once again. Yesterday, Finland become the first country to make broadband a legal right for its people.
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Are you shopping around for a PR firm? If so then you are at the right place. This article condenses feedback from several leading PR gurus and marketing pundits on what to look for when choosing a PR agency. The discussion is summarized below along with a downlodable PR Selection Checklist
World class speed skater shares 3 guiding principles for better business
Kevin Frost is a world class speed skater – he is ranked as the third top speed skater in the world in his age group. That’s quite a feat on its own, but an amazing accomplishment when you consider that Kevin is legally deaf and blind.
Even though I will go off the track here, but I would like to talk about how great it feels when the product you market gets press coverage – especially if its positive. I was pleasantly surprised to read the article from Antti Vilpponen in the Nordic ArticStartup Blog. Antti covers Severa 3, the product that I have helped market and launch recently. He writes:
After more than 70,000 lines of code, hundreds of hours of sales demos and thousands of marketing datasheets later, we’ve finally launched Severa 3. The new solution allows for easy project management, CRM functions, billing and invoicing for SMEs. Read more… »
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07 16th, 2010| 
