10 7th, 2009| 
Yesterday, Demandbase announced the new release of Demandbase Professional solution. Essentially, the release has two major upgrades including advanced web analytics and advanced lead scoring. These are explained in detail below:
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I came across Enecto, a SaaS provider of business intelligence tools based in Stockholm. These guys have a standard lead identification and qualification application that uses a little code snippet on your web page to monitor visitors as they browse through your website. I looked at two of their products recently.
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After reviewing ActiveConversion, I found it as one of the most comprehensive sales intelligence and marketing SaaS applications available today. The solution lets you easily qualify website visitors so you can cherry pick the hot leads from the tire kickers. Then it automatically assigns these hot leads to your sales team based on geographic location or other metrics (such as industry.) It can also cycle through not-so-hot prospects and pass them through an email nurturing system. Read more… »
DemandBase Stream is a very cool desktop client that can be used for active sales intelligence. The idea behind DemandBase is simple and nothing new, but it’s the user interface that is unique. DemandBase uses a callback snippet that is added on every page of your website. This script lets the DemadBase server know who is visiting your website and how they browse through it. Nothing too impressive, right? Google Web Analytics does the same. Read more… »
„Every dark cloud has a silver lining“- Jedes Unglück hat auch sein Gutes. Mit der weltweiten Finanzkrise kann dieses ’silver lining’ von einigen europäischen Softwareunternehmen gesehen werden. Diese B2B- Firmen in der Eurozone gehen jetzt über den Atlantik, um neue Absatzmärkte zu erschließen.
After reading a very interesting article on Facebook Advertising by Larry Dignan I started to think of using Facebook’s advertising platform for B2B lead-generation.
Yesterday, I’ve had the opportunity to talk with Paul Marcus from RainKing. Paul has a strong background in corporate sales stemming from a decade of work at Ipreo and Bigdough. He introduced me to RainKing, an interesting concept that combines old fashioned legwork with online networking to yield a reliable, corporate database housing details of decision makers from F2000 companies.
