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	<title> &#187; PR</title>
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		<title>How to hire a PR Firm?</title>
		<link>http://www.targetinfolabs.com/hire-pr-firm/</link>
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		<pubDate>Mon, 14 Sep 2009 04:33:05 +0000</pubDate>
		<dc:creator>Zaki Usman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[How do you select a PR firm? How should your evaluation process be? What aspects should you focus on? Should the PR firm be large or small? Should it be industry specific or medium specific? This article provides insight through interviews of leading PR gurus and marketing personnel of technology companies. There is a PR Checklist that you can download.]]></description>
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