Landing pages are very important to any online advertising program. A landing page is highly optimized page that has a targeted call-to-action. This call-to-action can be as simple as a download, signup or demo. When the visitor acts on the call-to-action, the visitor is said to have “converted.”
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For the past few weeks, I’ve been testing three very different modes of online advertising including Google AdWords, LinkedIn Direct Ads and Facebook Ads. The Google network generates highly targeted, active leads and the other two leverage a pool of professional/social networking users. Read more… »
This is a continuation to the blog entry from a few days ago where I compiled a comparison matrix between the two advertising platforms. Read more… »
(C) 2009 Target Info Labs: The standard for digital marketing, SEO, SEM, demand generation and social media relations.
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04 5th, 2009| 