Yesterday, Demandbase announced the new release of Demandbase Professional solution. Essentially, the release has two major upgrades including advanced web analytics and advanced lead scoring. These are explained in detail below:
Read more… »
I came across Enecto, a SaaS provider of business intelligence tools based in Stockholm. These guys have a standard lead identification and qualification application that uses a little code snippet on your web page to monitor visitors as they browse through your website. I looked at two of their products recently.
Read more… »
DemandBase Stream is a very cool desktop client that can be used for active sales intelligence. The idea behind DemandBase is simple and nothing new, but it’s the user interface that is unique. DemandBase uses a callback snippet that is added on every page of your website. This script lets the DemadBase server know who is visiting your website and how they browse through it. Nothing too impressive, right? Google Web Analytics does the same. Read more… »
I’ve been looking at LeadLander every now and then. I find it’s a very cool product with its ability to track visitors. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. The idea being that in B2B sales, corporate visitors would count more.
Read more… »
Have you tried LeadLander yet? Unlike other visitor tracking services which are primarily designed for web analytics, Leadlander is designed with the “sales guy” in mind. The premise behind it is simple. As a B2B company, you care the most about enterprise visitors that bring you revenue. LeadLander filters out the “tire kickers” and lets you focus on the corporate/business visitors. It removes clutter from your web logs to show “sale” interested data.
(C) 2009 Target Info Labs: The standard for digital marketing, SEO, SEM, demand generation and social media relations.
RSS Subscribe in a reader
10 7th, 2009| 