How do you make a good logo?

That’s a good question to ask – and it’s the million dollar question for the 2012 London Olympics committee to answer. But unlike them, your logo shouldn’t cost you a million bucks.  Here are few guidelines for you to consider as you design your logo.

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I remember a time when I used to get weather alerts as text messages on my phone. Now, I get them as tweets while sitting at conferences. And this time, I got to read about our first snow in Montreal while listening to a keynotes session at Webcom. Ironically, the session was about the power of Twitter.


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Are you shopping around for a PR firm? If so then you are at the right place. This article condenses feedback from several leading PR gurus and marketing pundits on what to look for when choosing a PR agency. The discussion is summarized below along with a downlodable PR ChecklistPDF PR firm selection checklist

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World class speed skater shares 3 guiding principles for better business
Kevin Frost is a world class speed skater – he is ranked as the third top speed skater in the world in his age group. That’s quite a feat on its own, but an amazing accomplishment when you consider that Kevin is legally deaf and blind.

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Even though I will go off the track here, but I would like to talk about how great it feels when the product you market gets press coverage – especially if its positive.  I was pleasantly surprised to read the article from Antti Vilpponen in the Nordic ArticStartup Blog. Antti covers Severa 3, the product that I have helped market and launch recently. He writes:

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After more than 70,000 lines of code, hundreds of hours of sales demos and thousands of marketing datasheets later, we’ve finally launched Severa 3. The new solution allows for easy project management, CRM functions, billing and invoicing for SMEs. Read more… »