Yesterday, Demandbase announced the new release of Demandbase Professional solution. Essentially, the release has two major upgrades including advanced web analytics and advanced lead scoring. These are explained in detail below:
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DemandBase Stream is a very cool desktop client that can be used for active sales intelligence. The idea behind DemandBase is simple and nothing new, but it’s the user interface that is unique. DemandBase uses a callback snippet that is added on every page of your website. This script lets the DemadBase server know who is visiting your website and how they browse through it. Nothing too impressive, right? Google Web Analytics does the same. Read more… »
Yesterday, I’ve had the opportunity to talk with Paul Marcus from RainKing. Paul has a strong background in corporate sales stemming from a decade of work at Ipreo and Bigdough. He introduced me to RainKing, an interesting concept that combines old fashioned legwork with online networking to yield a reliable, corporate database housing details of decision makers from F2000 companies. Read more… »
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10 7th, 2009| 