Is Facebook starting to lose its allure with Generation Z? Is it just getting too passé? It may be so, since the social networking giant is attracting a different crowd. Recent figures show that more +55 year old were signing up on Facebook than highschool students… Huh?

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Last week I ran a poll on the business value of Facebook Ads for B2B software sales. The survey revealed an interesting pattern – there is no clear direction of what people think about Facebook Ads.

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After reading a very interesting article on Facebook Advertising by Larry Dignan I started to think of using Facebook’s advertising platform for B2B lead-generation.

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