10 29th, 2009| 
A landing page is a simplified version of your website that showcases a single product or service. The web visitor comes to a landing page from an external site (i.e. Google.com) and is enticed to try or buy your offer. A good landing page only focuses on a single message with a goal. This goal can be a download, registration, trial or a buy action.
This is a continuation to the blog entry from a few days ago where I compiled a comparison matrix between the two advertising platforms. Read more… »
Update:
Don’t forget to read round 2.There I summarize the test results from the faceoff. Read my findings here.
Don’t forget to read round 2.There I summarize the test results from the faceoff. Read my findings here.
What is LinkedIn DirectAds?
Recently, Ari-Pekka Salovaara from Severa Plc encouraged me to look at LinkedIn for advertising. As soon as I got a chance, I gave his suggestion a try. DirectAds is the LinkedIn® version of Google AdWords. The new service was launched in July 2008 by the company. They provide a simple interface and some degree of audience targeting. Jack Chou has written a good blog about this.
Read more… »
