10 29th, 2009| 
A landing page is a simplified version of your website that showcases a single product or service. The web visitor comes to a landing page from an external site (i.e. Google.com) and is enticed to try or buy your offer. A good landing page only focuses on a single message with a goal. This goal can be a download, registration, trial or a buy action.
I was looking at improving my web analytics software when I came across eTracker’s Web Analytics. I have followed this company for a few months now, but I never had a good close look at their application until recently.
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For the past few weeks, I’ve been testing three very different modes of online advertising including Google AdWords, LinkedIn Direct Ads and Facebook Ads. The Google network generates highly targeted, active leads and the other two leverage a pool of professional/social networking users. Read more… »
I’ve been looking at LeadLander every now and then. I find it’s a very cool product with its ability to track visitors. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. The idea being that in B2B sales, corporate visitors would count more.
Have you tried LeadLander yet? Unlike other visitor tracking services which are primarily designed for web analytics, Leadlander is designed with the “sales guy” in mind. The premise behind it is simple. As a B2B company, you care the most about enterprise visitors that bring you revenue. LeadLander filters out the “tire kickers” and lets you focus on the corporate/business visitors. It removes clutter from your web logs to show “sale” interested data.
