This is a continuation to the blog entry from a few days ago where I compiled a comparison matrix between the two advertising platforms. Read more… »

Update:
 Don’t forget to read round 2.There I summarize the test results from the faceoff. Read my findings here.

What is LinkedIn DirectAds?
Recently, Ari-Pekka Salovaara from Severa Plc encouraged me to look at LinkedIn for advertising. As soon as I got a chance, I gave his suggestion a try. DirectAds is the LinkedIn® version of Google AdWords. The new service was launched in July 2008 by the company. They provide a simple interface and some degree of audience targeting. Jack Chou has written a good blog about this.
Read more… »