07 23rd, 2009| 
The last few weeks have been marred by one too many celebrity deaths. But what prompts me to write this blog is the recent passing away of Gidget – the Taco bell dog from the “Yo quiero Taco Bell” commercials. This dog knew how to appease the taco loving crowd and fueled a successful advertising campaign in the late 1990s.
Read more… »
Is Facebook starting to lose its allure with Generation Z? Is it just getting too passé? It may be so, since the social networking giant is attracting a different crowd. Recent figures show that more +55 year old were signing up on Facebook than highschool students… Huh?
A few statistics to keep in mind…
The year 2008 is long gone, and in the past weeks Advertisers have been working tirelessly to set their objectives and budgets for 2009. Marketing professionals know that they need to keep their eyes on media trends, and increasing evidence shows that online advertising will continue to grow at a steady pace.
Read more… »
Last week I ran a poll on the business value of Facebook Ads for B2B software sales. The survey revealed an interesting pattern – there is no clear direction of what people think about Facebook Ads.
After reading a very interesting article on Facebook Advertising by Larry Dignan I started to think of using Facebook’s advertising platform for B2B lead-generation.
This is a continuation to the blog entry from a few days ago where I compiled a comparison matrix between the two advertising platforms. Read more… »
Update:
Don’t forget to read round 2.There I summarize the test results from the faceoff. Read my findings here.
Don’t forget to read round 2.There I summarize the test results from the faceoff. Read my findings here.
What is LinkedIn DirectAds?
Recently, Ari-Pekka Salovaara from Severa Plc encouraged me to look at LinkedIn for advertising. As soon as I got a chance, I gave his suggestion a try. DirectAds is the LinkedIn® version of Google AdWords. The new service was launched in July 2008 by the company. They provide a simple interface and some degree of audience targeting. Jack Chou has written a good blog about this.
Read more… »
