04 5th, 2009| 
Landing pages are very important to any online advertising program. A landing page is highly optimized page that has a targeted call-to-action. This call-to-action can be as simple as a download, signup or demo. When the visitor acts on the call-to-action, the visitor is said to have “converted.”
A few statistics to keep in mind…
The year 2008 is long gone, and in the past weeks Advertisers have been working tirelessly to set their objectives and budgets for 2009. Marketing professionals know that they need to keep their eyes on media trends, and increasing evidence shows that online advertising will continue to grow at a steady pace.
Read more… »
For the past few weeks, I’ve been testing three very different modes of online advertising including Google AdWords, LinkedIn Direct Ads and Facebook Ads. The Google network generates highly targeted, active leads and the other two leverage a pool of professional/social networking users. Read more… »
In a recent conversation with Ville Kuusela about sales processes he mentioned that because we work in a B2B environment, we often forget B2C sales tactics still apply. His point was simple: we overlook the fact that we’re selling to people and not just to businesses. Not only do we need to convince buyers on the business merits but also make a human connection – very much as we do with consumers.
Factors to consider when focusing on SEO as a marketing strategy:
A Brief Explanation
Search Engine Optimization (SEO) is a marketing strategy based on the way Internet users view search results. Similar to print advertisements, studies show that a user will scan their search results from left to right, top to bottom. The theory is that links placed first, or highest on the list will get the most hits. Therefore, SEO focuses on editing the content, keywords, and HTML coding of a website to boost its relevance to specific search terms in order to achieve a higher ranking within search results.
Read more… »
This is a continuation to the blog entry from a few days ago where I compiled a comparison matrix between the two advertising platforms. Read more… »
