10 19th, 2009| 
The types of tweets you publish define your Twitter Channel. Your channel can be for company news, customer support, sales promotions or anything else. Whatever it is, the channel must be consistent with your overall business objective. Companies with limited manpower tend to choose a single channel whereas larger companies have multiple channels. For example, Salesforce has at least 9 different official channels on Twitter.
Target Info Labs has developed a Twitter Channel Wizard that should help you decide on your Twitter strategy.
