02 6th, 2010| 
The Super Bowl is tomorrow and I`m looking forward to watching some good football as well as being entertained by great TV commercials. This year the average spend for the 30 second slots ranges about $3 million – about the same figure as last year’s average. Just to grasp how much money is to be made, NBC earned over 200 million dollars in Super Bowl advertising in 2009. Read more… »
Twitter Strategy
The types of tweets you publish define your Twitter Channel. Your channel can be for company news, customer support, sales promotions or anything else. Whatever it is, the channel must be consistent with your overall business objective. Companies with limited manpower tend to choose a single channel whereas larger companies have multiple channels. For example, Salesforce has at least 9 different official channels on Twitter.
Target Info Labs has developed a Twitter Channel Wizard that should help you decide on your Twitter strategy.
Twitter is pretty cool tool for mini blogging. In a recent survey conducted on Target Info Labs, regular readers cited the following reasons for using Twitter as a business tool: Read more… »
Poll on Facebook B2B marketing
Last week I ran a poll on the business value of Facebook Ads for B2B software sales. The survey revealed an interesting pattern – there is no clear direction of what people think about Facebook Ads.
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