The types of tweets you publish define your Twitter Channel. Your channel can be for company news, customer support, sales promotions or anything else.  Whatever it is, the channel must be consistent with your overall business objective. Companies with limited manpower tend to choose a single channel whereas larger companies have multiple channels. For example, Salesforce has at least 9 different official channels on Twitter.

Target Info Labs has developed a Twitter Channel Wizard that should help you decide on your Twitter strategy.

Read more… »

Have you ever wondered what motivates a person to click on the “Follow” button on your Twitter profile?  Some are genuinely interested in your tweets/updates. Others want to expand their social reach and a few may follow you for a free “follow-back.” A simple way to express this can be:

Read more… »

Before the start of summer, I had ordered over 300 branded beach balls to be used for some promotional offer with Severa Corp. While I was sweating out the heat wave with my colleagues in Severa’s Headquarters in Eastern Finland, a light bulb went off… “Hey, how about we use those beach balls to get more Twitter followers?” That sounded like a good idea. So my team including Tiina Rossi (Social Media Expert) and Henri Årgen (Art Guru) got busy to launch “Follow us on Twitter and win a beach ball campaign.” The landing page below explains the idea in more detail.

Read more… »

I have been analyzing Twitter patterns such as number of updates, follower ratio and @replies. There are many tools that talk about these ratios and how it can be useful in gauging your true twitter network value. One thing that I follow closely is which messages are ReTweeted (RT) and how far they propagate in my network.

Read more… »

Twitter is pretty cool tool for mini blogging. In a recent survey conducted on Target Info Labs, regular readers cited the following reasons for using Twitter as a business tool: Read more… »