What are the major misconceptions about online marketing?

I have tried to bust 8 common myths related to online marketing. These concern market messaging, PR, SEM/SEO/PPC, Email marketing, social media, and viral campaigning. Have a read through and see if your marketing engine has a few of those myths knocking around and how you can remove them.


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The Super Bowl is tomorrow and I`m looking forward to watching some good football as well as being entertained by great TV commercials. This year the average spend for the 30 second slots ranges about $3 million –  about the same figure as last year’s average. Just to grasp how much money is to be made, NBC earned over 200 million dollars in Super Bowl advertising  in 2009. Read more… »

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Poll on Facebook B2B marketing

Last week I ran a poll on the business value of Facebook Ads for B2B software sales. The survey revealed an interesting pattern – there is no clear direction of what people think about Facebook Ads.
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After reading a very interesting article on Facebook Advertising by Larry Dignan I started to think of using Facebook’s advertising platform for B2B lead-generation.

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