10 29th, 2009| 
A landing page is a simplified version of your website that showcases a single product or service. The web visitor comes to a landing page from an external site (i.e. Google.com) and is enticed to try or buy your offer. A good landing page only focuses on a single message with a goal. This goal can be a download, registration, trial or a buy action.
I was looking at improving my web analytics software when I came across eTracker’s Web Analytics. I have followed this company for a few months now, but I never had a good close look at their application until recently.
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Yesterday, Demandbase announced the new release of Demandbase Professional solution. Essentially, the release has two major upgrades including advanced web analytics and advanced lead scoring. These are explained in detail below:
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I came across Enecto, a SaaS provider of business intelligence tools based in Stockholm. These guys have a standard lead identification and qualification application that uses a little code snippet on your web page to monitor visitors as they browse through your website. I looked at two of their products recently.
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After reviewing ActiveConversion, I found it as one of the most comprehensive sales intelligence and marketing SaaS applications available today. The solution lets you easily qualify website visitors so you can cherry pick the hot leads from the tire kickers. Then it automatically assigns these hot leads to your sales team based on geographic location or other metrics (such as industry.) It can also cycle through not-so-hot prospects and pass them through an email nurturing system. Read more… »
Landing pages are very important to any online advertising program. A landing page is highly optimized page that has a targeted call-to-action. This call-to-action can be as simple as a download, signup or demo. When the visitor acts on the call-to-action, the visitor is said to have “converted.”
DemandBase Stream is a very cool desktop client that can be used for active sales intelligence. The idea behind DemandBase is simple and nothing new, but it’s the user interface that is unique. DemandBase uses a callback snippet that is added on every page of your website. This script lets the DemadBase server know who is visiting your website and how they browse through it. Nothing too impressive, right? Google Web Analytics does the same. Read more… »
For the past few weeks, I’ve been testing three very different modes of online advertising including Google AdWords, LinkedIn Direct Ads and Facebook Ads. The Google network generates highly targeted, active leads and the other two leverage a pool of professional/social networking users. Read more… »
I’ve been looking at LeadLander every now and then. I find it’s a very cool product with its ability to track visitors. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. The idea being that in B2B sales, corporate visitors would count more.
Since my last post on new sales tools, I’ve received some comments about the value of PDFs over interactive portable documents – primarily the value derived from search engines ability to index PDFs. The point is that if you place your marketing collaterals online (such as brochures, datasheets, beat sheets, whitepapers and fast track papers) then you want these to be indexed by search engines as well.
The arguement is valid, but I think most interactive portable documents are also indexable by search engines (see update below.) And I’ve often come across PDFs that make an interesting read, but aren’t optimized for search engines in the first place. So I decided to cover some points that are involved in producing search engine friendly PDFs.
These are the basic points I follow when I publish my PDFs. But this is just the tip of the iceberg. Instead of reinventing the wheel, I decided to slap together some good articles on the “Dos and Don’ts” from other bloggers. Enjoy!
I wanted to confirm if interactive documents can be spidered by search engines. I asked Joakim Ditlev from Zmags. He had this to say:
“Yes, Zmags are search engine friendly in various ways. You can read more about it here. Since this article was written back in April we have improved the functionality and in total our customers get around 10.000 visits / day…”
So, in short yes the interactive documents can also be indexed by search engines.
